Brand

Hyatt launches new Hyatt Caption brand – another Select Service Lifestyle hotel brandb

Meet the latest Hyatt Worldwide hotel brand: Hyatt Caption is a Select Service lifestyle brand targeting young travelers and promising “alluring and approachable spaces, conversation-worthy food and beverage and experiences that don’t begin or end at the hotel’s front door”. If that sounds like the right hotel brand experience for you (or you still don’t […]

Accor Hotels launches new sustainable economy brand Greet

Accor Hotels is one of the largest hotel companies in the world with more than 4,900 hotels in over 110 countries. It has launched it’s 39th brand with the first greet property opening in Burgundy, France. greet is described as a lifestyle brand that will be community based, responsible and non-standardized. It will consist of

IHG launches upper-midscale, all-suites brand: Atwell Suites

In the never-ending competition between hotel companies over guests, every perceivable gap in the accommodation market is being filled: Now, InterContinental Hotels Group (IHG) is launching a new brand, Atwell Suites. It’ll be an all-suite brand in the upper-midscale market. Find out how Atwell Suites wants to stand out in a crowded market – check

Accor launches two new lifestyle brands – Tribe & The House of Originals

Accor has been busy buying other hotel brands and launching their own – but there is no sign of slowing down: They just announced the launch of the midscale, design oriented brand “Tribe” and the soft collection of lifestyle luxury hotels, called “House of Originals” in cooperation with sbe, known for their experience in lifestyle

Brand Experience: Country Inn & Suites by Radisson

Country Inn & Suites by Radisson is a midscale, select service brand of Radisson Hotels that is focused on the United States and is found in suburbs and second tier cities. You’ll get a nice room, free breakfast and internet at any of their properties. Find out who they are, what to expect from the

motto by Hilton – a new micro-hotel brand, not a hostel!

Hilton is launching their newest brand, motto, inspired by urban boutique or pod hotels and offering small rooms in big cities at affordable prices. They are following the lead of small chains like citizenM or Marriott’s moxy, targeting the millenial mindset. While the Hilton CEO called it a “hostel on steroids”, Hilton is back-paddling from

Best Western introduces two new boutique hotel brands, Sadie & Aiden

Best Western announced the launch of two new boutique hotel brands, Sadie Hotels for the upscale segment and Aiden Hotels for the upper mid-scale segment. Both brands are positioned as stylish, independent hotel options with a local flavor, targeting conversions of existing hotels. The details at this point are very slim, but Best Western released

moxy by Marriott Hotel – brand experience

Moxy is the latest Marriott brand, targeting millennial travelers or others with a millenial mindset! Marriott has developed a clearly defined concept for the budget segmentand is breaking with hospitality traditions to differentiate the brand. With big social spaces but with limited service and without typical amenities in the price category, it isn’t for everyone

IHG launches Voco Hotel Brand – another conversion brand enters the fray…

International Hotels Group (IHG) is continuing to grow their portfolio. After acquiring the Regent brand in the luxury segment and buying a number of upscale hotels in the UK, IHG is now launching the voco upscale soft brand, focusing on hotel conversions. Several of the new UK properties will become part of voco and the

Better sleep, less flashy: Crowne Plaza Hotels brand experience

Crowne Plaza is an upscale hotel brand in the InterContinental Hotel Group (IHG) with over 400 properties around the world. Crowne Plaza is one of the most globally distributed brands of IHG and focused on business travelers. You’ll find them in big cities and airport locations. They are not flashy, but they get the job

Modern Midscale Hotels – Wyndham Garden Brand Experience

Wyndham Garden Hotels are a sub-brand of Wyndham Hotels with over 100 properties, mostly in North America! While the main Wyndham brand is considered upper upscale and focuses on city locations, Wyndham Garden offers simpler hotels in suburban and airport locations. They are not that common, so find out more about who they are and what

A mid-scale hotel brand of greatly varying quality: Ramada Hotels by Wyndham

Ramada is the third largest brand of Wyndham Worldwide, with 866 hotels worldwide and more than half of the rooms in Europe and Asia! Hotels in the US and the rest of the world are operated by two different companies, use different sub-brands and follow different standards, resulting in different experiences depending on the location

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