Brand Experience: Country Inn & Suites by Radisson

Country Inn & Suites by Radisson is a midscale, select service brand of Radisson Hotels that is focused on the United States and is found in suburbs and second tier cities. You’ll get a nice room, free breakfast and internet at any of their properties. Find out who they are, what to expect from the brand and how they stand out in a see of mid-scale hotel brands across the US.

Who are they? Country Inn & Suites was launched in 1987 in Minnesota and has since become the largest brand in the Radisson family with 480 properties worldwide. The vast majority is located in the US, with a handful of properties in India and South America.
Country Inn & Suites is an upper midscale, select service brand, positioned below the upscale Radisson brand.

Brand Promise: According to Radisson: “Country Inn & Suites® by Radisson is an upper midscale hotel brand inspired by a sense of belonging, community and shared experiences, Country Inn & Suites by Radisson delivers modern country warmth through inviting design, products and services, so that all guests feel like they are welcome and that they matter. Signature brand amenities include free Wi-Fi, complimentary hot breakfast, fitness centers and the Read It & Return Lending Library®..”

Country Inn & Suites Dixon, California

What experience can I expect: My first stay at a Country Inn & Suites confirmed the brand promise as well as the positive customer feedback I’d read about online. The rooms are warm and welcoming, in a non-offensive kinda way, with enough thought given to little details to stand out from so many mid-scale, select-service hotels. Enough outlets and USB ports, thicker towels, nicer toiletries and other little things make it just a little more inviting than your regular roadside motel so common in the US.
Now, you won’t mistake a Country Inn & Suites for a millenial-targeted boutique hotel any day and the nice touches don’t add up to luxury, but that’s not what the brand is about.

Bottomline: Is Country Inn & Suites a brand that I’d be excited to stay at or that I’ll go out of my way to find? Probably not. But if I’m in middle-America, in a small town, suburb or airport area and want a reliable, simple hotel for the night, it’s a good choice. It compares well to a Holiday Inn Express or Hampton Inn, but doesn’t usually cost quite as much as these bigger, better known brands. And it’s just a little nicer than the basic Comfort Inn or Days Inn of the big budget chains, so it’s deserving of your trust for a mid-scale, select service hotel in the US!

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