Better sleep, less flashy: Crowne Plaza Hotels brand experience

Crowne Plaza is an upscale hotel brand in the InterContinental Hotel Group (IHG) with over 400 properties around the world. Crowne Plaza is one of the most globally distributed brands of IHG and focused on business travelers. You’ll find them in big cities and airport locations. They are not flashy, but they get the job done!

Who are they? Crowne Plaza was founded 1983 as part of Holiday Inn and the first hotel opened that year in Rockville, Maryland. In 1990 Crowne Plaza was bought by IHG and has since grown to over 400 properties around the world.
Crowne Plaza, with an Average Daily Rate (ADR) of $114 is an upscale brand, positioned between the luxury InterContinental Hotels and the midscale Holiday Inn brand.
According to IHG,  “At Crowne Plaza® Hotels & Resorts life doesn’t stop when business begins. We want you to have it all – to boost your productivity, to energize your body and feel inspired, helping you enhance your downtime and worktime. Welcome to a new and better way to do business travel, where you feel fully connected, the meal options are fast and fresh and you get a better night’s rest. During your stay, our expert staff is here for you with the little things that make you feel human again. Sometimes the mojito is as important as the meeting.
Crowne Plaza is pretty clear in their focus on business travelers, offering a good night’s rest, food and services to go with it – fair enough!

What experience can I expect? Crowne Plaza are full-service hotels focused on business travelers, offering meeting rooms, restaurants and typically a pool and/or gym. Depending on location, you’ll also have bell and concierge services.
To deliver on their promise of a “better night’s rest”, they rolled out their Sleep Advantage program that offers upgraded bedding as well as aromatherapy kits with lavender pillow spray, sometimes curtain clamps to ensure a dark room or other sleep aids. In some hotels, they offer quiet zones with limited housekeeping hours and without leisure groups or kids. I like my peace &  quiet at a hotel and appreciate those efforts.
They also rolled out upgrades to bathrooms at older properties, so you’ll most likely find curved shower rods over bathtubs with double-layer curtains and a see-through top in those – nice enough, but not earth-shattering.

Crowne Plaza hotels used to have some of the most stodgy decors, but have been updated over the last few years, now delivering more contemporary designs, colors and furniture at renovated locations. The Crowne Plaza Heidelberg (photo above) won’t win a design price, but is nice enough!

Bottomline: Crowne Plaza delivers on its mission to provide a good night’s rest and the amenities a business traveler would need near business centers in cities and at airports. It’s not as flashy as IHG’s Indigo or as luxurious as other full-service brands, but it gets the job done.


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