In the never-ending competition between hotel companies over guests, every perceivable gap in the accommodation market is being filled: Now, InterContinental Hotels Group (IHG) is launching a new brand, Atwell Suites. It’ll be an all-suite brand in the upper-midscale market. Find out how Atwell Suites wants to stand out in a crowded market – check out the details and design … Continue reading
JetStar was founded in 2003 as a low-cost carrier by Qantas to serve the Australiian market and has since expanded into Singapore, Vietnam and Japan to offer low-cost travel in the fast growing Asian market. With failing low-cost carriers in Europe and a series of accidents in Asia, travelers are more cautious about flying an unfamiliar low-cost carrier. I consider … Continue reading
Accor has been busy buying other hotel brands and launching their own – but there is no sign of slowing down: They just announced the launch of the midscale, design oriented brand “Tribe” and the soft collection of lifestyle luxury hotels, called “House of Originals” in cooperation with sbe, known for their experience in lifestyle properties. These two come on … Continue reading
Country Inn & Suites by Radisson is a midscale, select service brand of Radisson Hotels that is focused on the United States and is found in suburbs and second tier cities. You’ll get a nice room, free breakfast and internet at any of their properties. Find out who they are, what to expect from the brand and how they stand … Continue reading
Hilton is launching their newest brand, motto, inspired by urban boutique or pod hotels and offering small rooms in big cities at affordable prices. They are following the lead of small chains like citizenM or Marriott’s moxy, targeting the millenial mindset. While the Hilton CEO called it a “hostel on steroids”, Hilton is back-paddling from the toxic hostel label. Find … Continue reading
Turkish Airlines is the flag carrier of Turkey and proudly advertises the fact that they fly to more countries on Earth than any other airlines. They’ve also made the news with their flying chefs and excellent food in Business Class. With their hub in Istanbul, they are competing head-on with Qatar Airways, Etihad Airways and Emirates for connecting long-haul travel. … Continue reading
Best Western announced the launch of two new boutique hotel brands, Sadie Hotels for the upscale segment and Aiden Hotels for the upper mid-scale segment. Both brands are positioned as stylish, independent hotel options with a local flavor, targeting conversions of existing hotels. The details at this point are very slim, but Best Western released a snazzy marketing video to … Continue reading
Moxy is the latest Marriott brand, targeting millennial travelers or others with a millenial mindset! Marriott has developed a clearly defined concept for the budget segmentand is breaking with hospitality traditions to differentiate the brand. With big social spaces but with limited service and without typical amenities in the price category, it isn’t for everyone – check out what to … Continue reading
Oman Air is the national carrier of Oman, based in the capital Muscat. It only started flying internationally in 2007 and has earned a four-star rating since. I’ve been impressed with their Business Class as well as their new Muscat Airport Terminal and lounge. If you are planning a trip between Europe and Asia, it’s worth reading on to find … Continue reading
International Hotels Group (IHG) is continuing to grow their portfolio. After acquiring the Regent brand in the luxury segment and buying a number of upscale hotels in the UK, IHG is now launching the voco upscale soft brand, focusing on hotel conversions. Several of the new UK properties will become part of voco and the first hotel to open outside … Continue reading